Greg Lato

Award-winning family musician and songwriter Greg Lato adds yet  another feather to his cap with the release of his second children’s  album, ADULTS THESE DAYS. The album has recently reached the Top 10 on  the iTunes Children's Music chart. An extra treat, available separately,  is Greg’s recently released children’s picture book, EVERYBODY NEEDS SOMEONE, based on a song from the album.

Greg’s  2020 debut children’s album, CREATE MY OWN WORLD, with special guest  two-time Grammy® winner Bill Harley, reached the Top 15 on the iTunes  Children’s Music chart and won both a  Family Choice Award and a  Creative Child Award.

When  Greg Lato’s 8-year-old daughter, Siena, observed a very “dad” thing Greg  did last year, she rolled her eyes and declared, “adults these days!”  Thus was born the idea for a completely “inside-out” kids’ album, ADULTS THESE DAYS, in which Greg could create a compelling, time-traveling  panorama of childhood connecting with adulthood.

ADULTS THESE DAYS is an album of friendship, togetherness, family, and  belonging that is filled with music as relatable to kids as it is  nostalgic for parents. “The songs for ADULTS THESE DAYS felt so natural  and comfortable to write and record that every day I knew I was evolving  into a full-fledged children’s music artist, prepared to take my place  within the community,” says Greg Lato. “Within Adults These Days also  comes the debut of my first long form, spoken word storytelling track,  where I met the challenge of voicing several different characters!”

Album  highlights include a vignette of happy times as a kid, “Relive This Song  Again,” with an underlying message that each day in one’s childhood  will become a scene in the memory of the adult-to-be. In the slightly  bluesy declarations that begin “New Lunchbox,” Greg boldly sets the  scene for his narration of a fabulous social success, courtesy of a new  lunchbox! Not to be missed is “What Kind of Animal Would You Be?” This  ‘70s-styled jazz-rock number features spoken rhythmic observations about  animal behavior. The song really opens up in the middle  with some spectacular vocal jazz scatting by the fabulous Becky Bass,  turning it into an unforgettably exuberant experience.

“Everybody  Needs Someone” is a plaintive ode to belonging and a happy celebration  of friendship as a beautiful thing. Inspired by this concept, Greg Lato  based his second children’s picture book on this song.

The  EVERYBODY NEEDS SOMEONE book, with illustrations by Sarah-Leigh Wills,  highlights the importance of having someone with whom to celebrate the  good times, turn to for comfort in more challenging times, and trust  when learning life skills and lessons.

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Greg has  also recently signed a record deal with 8 Pound Gorilla Records based  in Nashville. They are the biggest family and children's music record  label in the US and are home to some of the most popular children's  artists!

Born and  raised in Providence, Rhode Island, Greg Lato was surrounded by an  encouraging Italian family that included his father, jazz sax player  Vinny Lato, who owned an extensive vinyl collection that served as  Greg’s introduction to the world of music. At the age of eight, he  started playing guitar and two years later began writing his own songs.  Greg proceeded to develop instrumental chops on drums, bass guitar, and  piano and took advantage of every performing opportunity that came his  way. Identifying as a songwriter, Greg went on to compose for film, TV,  and other artists, most recently co-writing with The Voice runner-up  Billy Gilman. Greg received two awards from the Billboard

World  Song Contest, had one of his music videos air on the FUSE channel, wrote  a song for a film that went to #1 on the iTunes movie charts and spent 8  months in the Top 10, has written for network TV shows, has had his  songs played in McDonalds, Subway, several department stores and Planet  Fitness franchises, and co-wrote the Young Survivors theme song for the  Gloria Gemma Breast Cancer Foundation.

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EVERYBODY NEEDS SOMEONE is Greg Lato’s second children’s book. In 2017 he wrote  and released Try, an inspirational sing-along book about not being  afraid to take chances. ADULTS THESE DAYS and CREATE MY OWN WORLD are  available on all digital distribution platforms and at Greg Lato’s  shows.