Lisa Konczal's approach when interfacing with clients, subjects and shooting comes from principles that led her to start her journey in documentary background - a journey that years ago evolved to include commercial content, music and high-end event coverage, as well as publicity stills and behind-the-scenes. Vérité Creative is Lisa's freelance work, and the authentic connections her media creates between the brands she collaborates with, and their subsequent expanding customer market. She shoots and edits stills / video, working with brands from fashion to sports equipment, to films and bands. Lisa's still photography and video marketing content connects meaningful messages to an engaged customer community for digital / social media distribution, print ... and beyond.
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