Since Anita Lerche released her Punjabi album Heer from Denmark in India in November 2006, her career as an international recording artist and star has grown by leaps and bounds. Hailing originally from Denmark, she is the first non-Asian woman from the West to sing and release a solo album in Punjabi.
Asians/Indians across the globe have shown great appreciation and support for her work and talent. This has led to her touring all over the world performing and entertaining huge crowds with her unique and electrifying performances.
Anita came to India for the first time in the summer 2005, where she visited the Apple Orchard of Mr. Anurag Sood in Kullu Valley, Himachal Pradesh. She was invited to Punjab and was immediately mesmerized by Punjabi culture and music. Within just three months stay in Hoshiarpur with Mr. Sood and his family, Anita learned to sing in Punjabi and her first solo album soon became a reality.
Punjab has since then become Anita’s second home and she is continuously travelling the world performing and promoting Punjabi Language, Culture and Music. Her deep passion is to spread happiness, unite different cultures through her singing, and bring East and West closer together.
“Anita has also rendered traditional Here in the album and succeeded in imbuing the depth, pain and passion of the rich composition. In fact, going by her style and pronunciation, one would get the impression that she is a Punjabi, only to discover that she is white.”
~The Times of India, 22nd November 2006
“Lerche sang in what is referred to as “Theth Punjabi” which basically means the accent is perfect and native...Lerche scores because she is totally uninhibited with terrific energy, and a delight to watch, performing the gidda. For a gori with the right lachaks, singing our tunes, the sky’s the limit.”
~Indian Express, 25th October 2010
“Culture is one of the major bridge builders between countries, people, and human beings. Anita Lerche is a distinguished representative of the courage that makes the world smaller and the distances shorter. Music and dance is also a language which is understood by all. When Anita Lerche dances and cradles Denmark and India, this we all need.”
~ Freddy Svane, Denmark’s Ambassador in India